hiro

Smyle seeking new consultant following Hornby departure

David Hornby is the new chairman of Hiro, an talent agency that connects sports figures and business leaders. The move means he now leaves his consultancy role at creative agency Smyle, although he is to retain his minority shareholding in the company.

Hornby said: “Hiro is creating an opportunity for businesses to motivate and inspire their teams and clients and I am excited to lead our passionate and driven team who are bringing something unique to the corporate event space.”

He had joined Smyle in 2009 with a remit to help the board deliver a five-year plan for growth.

Rick Stainton, Smyle Group MD, told Access‘ sister title CN: “It’s been a good strong, enjoyable five years with David, who was brought in to grow the team internally. We broke through the £11m turnover barrier in 2015 and bought a company (Pumphouse Productions).”

Stainton added that the parting of the ways meant a new “alignment of the stars”. Smyle, he said, needed a different approach. “It is time to look at different skill sets as we move to the next phase”.

Stainton paid tribute to Hornby’s input and said he was on the verge of appointing another support consultant and 3-4 new full members of staff.

“We are developing some significant relationships with publicly listed new clients and have strong business in the media, IT, Telco and financial sectors in particular,” Stainton added.

Hornby said of his time at Smyle: “It has been a real privilege to work with such an amazing team over the last five years. We developed a strong and clear vision for Smyle. Our team, partners and customers have helped us achieve this great success together.

“I would like to take this opportunity to thank Rick, Matt, Dominic and Andrew along with all of the Smyle family for their enthusiasm and support during both the tough and great times we have shared together. But as with all things, there comes a time to move on. The events and live communications industry is changing rapidly and I look forward to the next opportunity and wish Smyle continued great success in the years to come.”

 

Hiro appoints David Hornby ahead of Rugby World Cup build

Hiro has appointed David Hornby as chairman as it prepares its Rugby World Cup members club build.

Hiro, a sporting experience company, is launching Hiro House, a pop-up members club that will be open over the period of the Rugby World Cup 2015.

Former Welsh rugby captain Andy Moore founded the company with the aim of curating experiences where sport and business can meet.

Hornby’s consultancy specialises in sport, media and events. He has led many high profile campaigns for the UK and London including work with the London 2012 Olympics team and England’s 2018 Football World Cup bid.

Hornby previously spent seven years as commercial director of Visit London (now London & Partners).

He said: “Hiro is creating an opportunity for businesses to motivate and inspire their teams and clients and I am excited to lead our passionate and driven team who are bringing something unique to the corporate event space.”

Hiro CEO Andy Moore added: “Hiro offers a unique way for businesses and sporting talent to connect though extraordinary events and I am delighted to welcome such a strong team of professionals from the world of sports, business and events to deliver our ambitious vision.”

The founding shareholders of Hiro include sports and business names including Jonathan Davies, David Platt, Matthew Hoggard, and Derek Redmond.

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