NOEA celebrates a year of success at annual convention

The National Outdoor Events Association (NOEA) has delivered the 15th Annual Convention in Bath. The event was carried out under the banner of the association’s Commercialisation Project campaign.

Based on the theme ‘Create, Collaborate, Control’, the gathering saw over 120 outdoor event professionals congregate across a day of convention and an evening awards ceremony.

The day kicked off in style for the association. NOEA presented its new brand, identity and website, all featuring a modernised image that reflected the increased engagement activities the association has created for members over the last 18 months.

The new brand features a vibrant pink motif, with a host of different colours also available for members to use. The association was keen to keep the integrity of a what has become a ‘hallmark of quality’ for the events industry, whilst still giving members a contemporary new look and feel.

The vibrancy of the new brand was reflected in the keynote talk of the day; Paul Smith, from the England & Wales Cricket Board, spoke passionately about his experience organising fan zones and activations from the Olympics, the Rugby World Cup, to the recent Women’s Cricket World Cup.

NOEA brand

New NOEA brand identity

Smith spoke intelligently about ‘giving people the best day of their lives’ and the role NOEA members play in supporting these high-profile occasions.

The day continued with series of forums, supported by Futures Supporter GL events UK, on the importance of better client/customer conversations within the events industry. The panel brought together David Tunnicliffe, Commercial Director, GL events UK, Louise Young, Strawberries & Creem, and Becky Stevens, Hybrid Events, to summarise the key findings of this informative series.

Marino Fresch, head of marketing at Eventbrite – and the latest NOEA’s Futures Supporter – jam-packed a day’s worth of value into a riveting session on ‘marketing your event’, sharing some of the latest tactics, statistics and insights into commercialising through ticket sales.

Hot topics

The NOEA Convention then presented three breakout sessions, allowing attendees to choose their own content and pick topics most relevant to them.

Jill McCracken, also from the ECB, talked about security, while Dr Caroline Jackson presented a campaign on creativity in events as part of two of the sessions. The final session involved Phil Atkins, managing director of ACT International – yet another Futures Supporter – who created a discussion group around health and safety, a key subject of NOEA members.

The afternoon sessions included two heartfelt presentations from Gill Tee, entertee, and Louise Young, Strawberries and Creem, on their own experiences in the events industry, and how they have learnt and progressed through collaborations, and the creation of new events and experiences.

These presentations allowed attendees to better understand the anguish, risk and reward directly from the event organiser.

The day was completed with two high energy presentations from Adam Goodyer, LiveStyled, around the technology available to event professionals, and how it can be better commercialised; and Nick Morgan from We are the Fair, who talked about the changing face of brand marketing and how the industry can better work with brands at their events.

NOEA had once again presented a packed agenda of new learning, and interactive debates for event professionals looking to progress their businesses and create more commercial gain in the events industry.

The day concluded with the NOEA Awards ceremony. The awards recognise businesses for their innovation, and business success.

The events have become such a high-profile occasion that MP James Heappey, chair of the All Party Parliamentary Group for Events, took the time out to come along at the back end of the day, post Budget, to present a number of awards, to return to Westminster later in the evening.

The NOEA Convention once again took place in The Guildhall and The Pump Rooms, in Bath.

NOEA reveals full convention programme

Louise Young

Louise Young, part of the team behind Strawberries and Creem festival, joins the speaker lineup

The National Outdoor Events Association (NOEA) has revealed its full convention programme ahead of the annual event, taking place on 22 November at The Guildhall & Pump Rooms, Bath.

The programme has been designed to meet the needs and interests of the wide variety of attendees. It features 15 different sessions spread over one main keynote stage, as well as two breakout forums. The convention also includes more networking during the day, more interactive sessions, and even live screening.

Positioned as ‘The Commercialisation Project Part Two: Create, Collaborate, Control’, organisers recently announced Paul Smith, from the England & Wales Cricket Board (ECB) as the keynote speaker, and have now confirmed more speakers and details of the convention.

Speakers include Nick Morgan from We are the Fair, David Tunnicliffe, GL events UK, Marino Fresch, Eventbrite, and Jill McCracken, also from the ECB.

There will be a series called ‘My Event, My Experience’ with personal stories told by Louise Young (Strawberries and Creem) and Gill Tee, (Entertee). Content will range from the creation of events and the enterprise behind it, to collaborative partnerships, and the security and safety aspects behind controlling a major outdoor event.

“This is a really rich programme and one we’re really excited about,” commented Susan Tanner, NOEA cheif executive officer. “We’ve listened to the feedback from our members and have delivered a programme that is interactive, informative, and with great speakers. We’ve also added in more networking, which is important to NOEA members. It’s going to be a great day.”

The event will also include a series of sessions from NOEA’s Futures Supporters GL events UK, ACT Group and Eventbrite, on the afternoon before the Convention and Awards (21 Nov). On the day of the convention (22 November) the evening will also see the NOEA Annual Awards celebration.

NOEA announces keynote speaker

Paul Smith

Paul Smith

The National Outdoor Events Association (NOEA) has confirmed Paul Smith as the keynote speaker for the annual convention to be held on 22 November at the Guildhall Bath.

Smith is director of City & Spectator Experience from the global events team at the England and Wales Cricket Board (ECB). He was part of the team behind the ICC Women’s Cricket World Cup earlier this summer, one of the standout outdoor events of the year.

“The NOEA Annual Convention and Awards are all about promoting best in class for the industry and there really aren’t many events that have come close to the ICC Women’s Cricket World Cup for drama, excitement, and the ability to capture the imagination of a country,” commented Andy Grove, interim president, NOEA. “Paul was a vital part of this success story and I’m delighted he’ll be sharing his experience with NOEA members.”

In his talk, Smith will address the challenges going into hosting this and other global sports events, and how the Women’s Cricket World Cup team pulled together to create a globally iconic moment and allow access to a sport for a generation.

The NOEA Convention will once again look at the wider commercialisation of the outdoor events industry with the theme of ‘The Commercialisation Project Part Two: Create. Collaborate. Control.’

Also in the programme are talks from festival organisers, discussions around supply chain relationships, and insights on technology, event marketing, and more.

The event will also include a series of sessions from NOEA’s Futures Supporters GL events UK, ACT Group, and Eventbrite (21 November).

On the day of the convention (22 November), the evening will also see the NOEA Annual Awards celebration.

NOEA announces awards sponsor

The National Outdoor Events Association (NOEA) has signed a partnership with Event Wine Solutions for the forthcoming Convention & Awards. The agreement will see the premium event wine brand sponsor and present one of the awards.

NOEA said Event Wine Solutions has been a long and committed supporter of the association. As part of the agreement, the Small Festival of the Year Award will be sponsorded by Event Wine Solutions.

“This is fast becoming one of the best award ceremonies in the outdoor events industry, and one where the competition is so great, that to win an award means so much,” commented Paul Scaife, founder of Event Wine Solutions. “We’re delighted to sponsor an award category and contribute to recognising some of the best businesses in this industry.”

The NOEA Convention & Awards takes place this year on the 22 November at the Guildhall and Pump Room, Bath. The evening before the main day will see a series of ancillary events from the organisation’s Futures Supporters, GL events, Eventbrite and ACT Group.

“I can’t thank Paul and his team enough for their continued support of the NOEA Convention & Awards,” commented Andy Grove, NOEA interim president. “Last year we had our biggest turn out at the awards in its history and this year we’ve broken the record for the number of entries. This success is in no small way attributed to businesses like Paul’s and their support for our association and the wider outdoor events industry.”

To learn more about the 14th NOEA Annual Convention and Awards and to buy your ticket to the events, visit

NOEA announces awards shortlist for 2017

Michael Eavis CBE, Glastonbury Festival founder

Michael Eavis CBE, Glastonbury Festival founder

The shortlist for the National Outdoor Events Association (NOEA) Awards 2017 has been announced. The 14th annual convention and awards dinner will be held at the Roman Baths and Pump Rooms on the 22 November. The event will see the very best of organisations in the industry recognised.

Susan Tanner, NOEA’s chief executive, commented: “This year saw a 50 per cent increase in nominations across all categories for the awards which was unprecedented. Consequently our judges had a hard job to decide on the three or four shortlisted in each category today.”

“The quality of entry has once again improved from previous years, and some amazing events have applied,” said Alistair Turner, head judge and managing director of EIGHT PR & Marketing, added. “The strength of entries was excellent and seeing some events come back with even more success shows their commitment to the awards. It is a huge achievement for those shortlisted today and we look forward to seeing who is named as winners in November.”

Full Shortlist

Best Practice Award

  • Swansea Council
  • Bournemouth 7s Festival
  • Just So Festival

Caterer of the Year Award

  • Dorshi Dumpling
  • Lalita’s Vegan Kitchen
  • StarChip Enterprise UK Ltd

Event Innovation of the Year Award

  • Entertee Hire
  • Eventmen
  • BATFAST Cricket Centres

Event of the Year Award

  • Culture Liverpool
  • Henley Festival
  • Swansea Council for Air Show
  • Bath Christmas Market

Event Organiser of the Year Award

  • Eat Festivals
  • James Dean Events
  • Swansea Council

Event Supplier of the Year

  • Barserve Co
  • Creator International
  • Eco Track & Access
  • Knight Rigging Service
  • PKL Group Event

Team of the Year Award

  • Wonder Fields Festival
  • Civi Events
  • TTK Welfare

Large Festival of the Year Award

  • Liverpool International Music Festival
  • Eden Sessions 2017
  • End of the Road Festival
  • Henley Festival

Medical Provider of the Year Award

  • Ambulance Scotland
  • SE Medical
  • SportsMedics Ltd

PR Campaign of the Year

  • Eat Festivals
  • Samphire Festival
  • The Women’s Tour Production

Partnership Year Award

  • Creator International with Hooper Events Ltd
  • Eden Sessions with John Empson and TAO Productions
  • EFS Europe Ltd with N L Leisure
  • Event Wine Solutions with Pop Up Hotel

Small Event of the Year

  • Eat Festivals
  • Eilean Dorcha Festival
  • Pub in the Park
  • World Yoga Festival

Small Festival of the Year

  • Just So Festival
  • Lechlade Festival
  • Samphire Festival
  • Tiree Music Festival

Sporting Event of the Year Award

  • Tour Of Britain
  • Bournemouth 7s Festivals

Student Event of the Year

  • Bournemouth University
  • Robert Gordon University

The NOEA Scotland Tribute Award

  • Beltane Fire Festival for the Fire Festival
  • Rural Projects for Gardening Scotland
  • PDF Productions for Party at the Palace
  • Falkirk Community Trust for Fire & Light

Technological Innovation of the Year Award

  • Swansea Council
  • Katjes Magic Candy Factory

NOEA launches Futures Forum white paper

The National Outdoor Events Association (NOEA) and GL events have released the industry’s first-ever white paper concerned with the future of outdoor events.

The Future’s Forum white paper was created after a meeting with high-profile members from the industry predicting trends that shape its future. The report touches on topics such as secondary ticketing and event technology, aiming to delve more into this at a later date.

“There is an amazing thirst for this sort of discussion and the resulting findings, and we’ve been pleasantly surprised by the amount of engagement we’re getting from the industry at such an early stage,” said Rachel Baker, UK group marketing manager at GL events.

“We see our role in the industry as supporting the associations that are concerned with its development; how we prepare for the future and how we dictate it for ourselves,” Baker added.

The report marks the beginning of an industry-wide discussion, with NOEA’s planning to share market information and research.

Andy Grove, interim president, NOEA said: “The Futures Forum and the new White Paper are all intended to begin a discussion within outdoor events that allows us to get as much information and opinion as possible, and then share it with the rest of the industry. These are important topics that the industry needs to discuss; we’re grateful to GL events for allowing us the resource to have them.”

Industry leadership forum coming to EPS

The National Outdoor Events Association (NOEA) and GL events have joined forces to create the Outdoor Events Industry Leadership Forum, which will bring senior figures in the world of outdoor events together to address the long-term future of the industry.
The forum will take place at the Event Production Show as part of UK Events Week. It marks the first event put on by NOEA and GL events since the supplier became one of NOEA’s Futures Supporter.
The event will be a closed session with no more than 20 leaders taking part representing the entire industry, including organisers, production companies and suppliers.
Topics up for discussion will include the future of ticketing, event technology, macro-economic factors, the physical make-up of future outdoor events and industry commercialisation.
“One of the objectives of NOEA this year is to understand the industry that we are entering in 2017 and beyond, and to share findings with our members,” commented Andy Grove, interim president of NOEA. “We’re working with GL events, as our first Futures Supporter, to bring some of the key people in this industry together, and to scope out the areas we need to investigate to get an insight into what the future brings for outdoor events.”
“This is the first event of its kind in the outdoor events market,” added Scott Jameson, managing director, GL events. “Other sectors of the industry are looking towards the kind of events they will be having as far as 20 or 30 years from now. It’s therefore important to us, as a Futures Supporter of NOEA, that we help the industry look to the future and more importantly prepare for it.”
The Outdoor Events Industry Leadership Forum will take place on the first day of the Event Production Show on 1 March.

NOEA president steps down

Richard Limb, president of the National Outdoor Event Association (NOEA), has stepped down after 13 years in the role.

He leaves following the NOEA conference and awards, which saw Michael Eavis (pictured left) win the association’s inaugural ‘I Award’ or his work creating Glastonbury festival.

Vice president Andy Grove will assume the position of president or an interim period until a new president is found.

Grove commented: “Few people in the history of NOEA has contributed as much as Richard has; 13 years is an incredibly long period of time for a commitment that requires a great deal of personal and professional attention.

“On behalf of all of our members, both past and present, I’d like to thank Richard for this extraordinary contribution.”

Limb (pictured right) added: “Being president of NOEA is an incredible honour, a major responsibility and a lot of hard work, and I’ve loved every second of it.”

“Over the years we’ve met and worked alongside some of the best outdoor event organisers anywhere on the planet, from small festivals to Lord Sebastian Coe and the Olympic Games. The association has an incredible future and I’m looking forward to staying involved, if from the back seat a little more!”

EPS confirms 2017 partnerships

The Event Production Show (EPS), the show for the live and outdoor events industry, has announced it will continue partnerships with the National Outdoor Events Association (NOEA), the Production Services Association (PSA) and Major Events International (MEI) in 2017.

The agreement with NOEA will see the return of the association’s pavilion at the show, as well as input into the seminar programme. The association will bring members to the exhibition both as visitors and stand sharers, and for a speed networking series at the show.

Major Events International and PSA will once again support the educational programme and host a stands at the show for their members.

“We’re keen to embrace the whole of the industry and to work in partnership with as many associations as possible to create the perfect event for our visitors,” commented Duncan Siegle, Event Production Show event director. “Each of these associations can support us with amazing content, brilliant products and services for our visitors, and also by bringing in more event professionals to see our other outstanding exhibitors.”

The Event Production Show will take place on 1-2 March 2017, and will co-locate with International Confex and Office* at Olympia London.

NOEA Convention confirms first speaker: James Heappey MP

James Heappey MP (pictured above), chair of the All Party Parliamentary Group for the Events industry, will speak at this year’s National Outdoor Events Association (NOEA) Industry Awards and Convention, taking place 24 November.

The annual convention and awards will return to the Roman Baths and Pump rooms, Bath for a second year and will be themed ‘Commercialisation Project: How to Make More Money out of Outdoor Events’. Heappey will address delegates at the awards on his own personal thoughts on the subject.

The NOEA Convention will take place during the day and will include speakers with backgrounds from event technology, investment, sponsorship and marketing. The convention is promising every session will both save money and make money for event organisers and suppliers, with over 20 speakers in multiple break out sessions. In the evening the NOEA Awards will be presented to those businesses that have demonstrated success in these areas over the past 12 months.

“One of the biggest areas of concern for the outdoor sector of the UK events industry is how to create commercial and long term sustainable events. Every day outdoor events face risk in areas from the elements, secondary ticketing, and red tape to safety and security,” said Heappey. “This is an exciting theme for the day and I’m looking forward to hearing the views and of the many event organisers that will attend the awards later in the evening.”

“James’s own interest in the events industry comes from his personal passion for some of the great events that take place across the nation and specifically in the South West of England,” said Richard Limb, president of the National Outdoor Events Association. “This year’s convention and awards is taking a new direction with a subject that we know is top of mind with our members; the speaker line up is already looking exceptional and I’m excited about the big differences we can make in the day to day lives of attendees to both the day and the evening.”

A notable keynote address for the Convention will also be announced later in the summer.