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The Ticket Factory launches Expoware service

The Ticket Factory has announced the launch of  Expoware service, a new solution that offers a complete range of registration services designed for the exhibition industry.

Expoware was developed by the ticketing agent following extensive research, which saw the team work with the National Exhibition Centre (NEC) and a range of offsite organisers to understand how it could create a seamless registration service for clients.

Following a development and testing phase, where Expoware was trialled by several of the ticketing agent’s existing clients, the product is now being officially rolled out to the wider industry.

Matt Evans, head of conference and exhibitions at The Ticket Factory, said: “We look at ticketing and registration in a very different way to other providers. It’s not just about the online journey and getting your customers through the door – we use detailed insight to establish how different audiences need to be communicated with before and after receiving their ticket, maximising customer engagement wherever possible.

“The Expoware service allows us to bring ticketing for consumer and trade exhibitions together under one roof, taking the hassle out of ticketing hybrid events for our clients.”

The Big Bang Fair

The Big Bang UK Young Scientists & Engineers Fair is the first new client to sign up for the Expoware service.

Taking place from 14-17 March 2018 at the NEC, Birmingham, the event is deemed the largest celebration of science, technology, engineering and maths for young people in the UK. It is free to attend for those aged 7-19 with the last day of the event also open for the public.

The Big Bang Fair will benefit from a range of Expoware services including:

  • A fully white labelled registration system for those wishing to attend the free event
  • Onsite scanning with real-time counts of visitors at the event
  • Integration with The Ticket Factory’s CRM and data systems
  • Accurate pre-show and on site reporting and analytics
  • Bespoke marketing support to promote the public attendance day

Naomi Franklin, event manager for The Big Bang Fair, said: “We required a ticketing solution that catered for the 70,000 plus visitors that attend our event every year. This includes large groups of school children – primarily aged between 7-19 – in the week, and members of the public on the final day. The Ticket Factory’s new Expoware service fitted the brief perfectly, accommodating our trade registration requirements while also having proven on-site experience and a strong database to market the public event on the Saturday to.”

With the launch of the Expoware service, The Ticket Factory is said to be the first agent in the UK to provide a fully functional hybrid ticketing solution that caters for B2C and B2B audiences.