The Ticket Factory has announced it will cancel Adele tickets that appear on secondary websites for resale.
Pre-sale tickets for the award-winning singer’s 2016 run sold out within ten minutes, with many immediately appearing on resale sites for up to £2,000.
Stuart Cain, managing director at The Ticket Factory, said: “We genuinely want to make sure that the tickets we sell fall into the hands of genuine fans and so if we are aware of any of our tickets making their way to a secondary site, we will take steps to cancel them.
“If customers do choose to buy them from secondary sites and they are found to originate from The Ticket Factory then they also run the risk of losing their money and being unable to attend the event and we will cancel those tickets where possible.”
These measures are part of a government-coordinated effort to make secondary ticket sales more transparent.