Nicola MacdonaldTicketmaster has been named as the new ticket provider for City of Wolverhampton Council’s entertainment venues Civic Hall, Wulfrun Hall, Slade Rooms and Wolverhampton Art Gallery.
The council has chosen the agent following a competitive tender process. As part of the contract, Ticketmaster will provide the full ticketing service for events at the four venues for the next eight years.
Councillor John Reynolds, cabinet member for city economy, said: “A new ticket provider was required at our box office to meet the demand in changing technology and to bring our venues up to date.
“The newly-formed partnership with Ticketmaster will make buying tickets quick and easy, while also offering the opportunity to pre-book drinks, food and parking, so that customers can enjoy live events with their friends and family.”
As well as providing technology solutions, marketing reach and customer insight, Ticketmaster will also offer dedicated contact centre support services. Fans will also be able to take advantage of the Ticketmaster Experience app to pre-order food and drinks, or order direct from their seats.
Andrew Parsons, managing director of Ticketmaster UK, commented: “At Ticketmaster we have been working very hard to ensure our client box office tools remain best in class and we are very excited to be able to team up here with Wolverhampton City Council’s iconic venues.
“Ticketmaster will be providing a faster, more engaging purchase experience for fans and will enable customers to order food and beverages before a show, or even direct from their seats, with our Ticketmaster Experience app.”