Tower of London expands events offering

The Tower of London, one of six venues cared for by independent charity Historic Royal Palaces, has launched Tower Pursuits, a new activity to attract teambuilding events and add a new dimension to its business events offering.

Designed in partnership with teambuilding experts Wildgoose, Tower Pursuits brings to life many features while also uncovering hidden secrets and lesser known facts about the palace.

“Working with Wildgoose has enabled us to offer a new, innovative teambuilding activity for clients who choose the Tower of London for a conference, meeting or dinner. Most significantly it’s allowed us to marry our history and culture with today’s technology and thereby appeal to a whole new audience,” Milan Thakrar, business development manager, commercial events at Historic Royal Palaces, commented.

With a focus on technology, social media and guest interaction, Tower Pursuits draws on the history of the famous fortress, which is almost 1,000 years old.

Bespoke teambuilding events

Teambuilding events can be tailored for varying group sizes and ensure guests are left with a long lasting and different perspective on the Tower.

The activities have been devised to help boost productivity amongst teams and colleagues through sharing skills, boosting moral, confidence building and better understanding of each other.

Participants are tasked with visiting ‘hotspots’ around the palace, and answering a series of trivia questions, filming creative videos and taking photos at each site, to collect maximum points and beat their fellow competitors.

Commenting on the partnership, Shelly Henderson from Wildgoose, added: “We had great fun bringing the history to life and thinking how we can use so many of the palace’s amazing assets, like the White Tower or Traitor’s Gate for example. We are looking forward to welcoming everyone to what has to be the definitive team build destination.”