Experience agency TRO has announced the opening of a new office in Madrid, Spain.
The new office follows the opening of TRO’s Barcelona office in January 2014. It will allow the agency to better provide experiential solutions for brands including Nike, Telefonica, Swarovski, Real Madrid, Havaianas and Meetic.
Aleberto Almar, MD of TRO Spain, will look after both offices and a team of 35, including client services, creative and production talent.
“We are increasingly receiving client briefs that require TRO to have expertise in multiple markets,” said Michael Wyrley-Birch, chief operating officer, TRO EMEA. “We continue our strategy to expand our global agency model, opening offices in local regions, while working as one agency unit with a consistent vision and culture, to ensure we are well placed to respond to client requirements for regional contracts.”
TRO, awarded the 2014 Eventia Agency of the Year, is now based across 11 countries in Europe, Asia and Australia.