Biffy Clyro has created the UK’s first immersive music video using virtual reality technology provided by Samsung.
The VR video for the band’s track ‘Flammable’ takes place within Hypercube, a specially-created experiential structure that will tour festivals including Boardmasters, Glasgow Summer Sessions and Bestival.
The three-and-a-half storey Samsung Hypercube allows up to 50 festivalgoers at a time, wearing the Samsung Gear VR headset, to feel part of the video.
Samsung used its 360-degree cameras and the Galaxy S7 smartphone to create the audio-visual VR experience – a music video concept that has not been seen before in the UK.
“This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before,” said Ross Cairns, creative director at Samsung. “Biffy were the perfect partners for this. From inception we focussed on marrying music and technology to appear effortlessly synchronised. We’re delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allow them to experience the extraordinary. As a brand, we will continue to push the boundaries of what’s possible, merging virtual reality with the real world.”