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UK Sport bids to attract mega events

UK Sport will invest almost £30m over eight years (2017-2025) to bring some of the world’s top sporting events to towns and cities across the country. The announcement is part of a strategy to maintain the country’s position as a world-leading host of major sporting events into the 2020s.

The plan is expected to attract over 7 million spectators and generate a direct economic impact of more than £440m to host cities and regions. Funding forms part of the estimated staging costs of £194m for secured and targeted events.

Minister for Sport and Civil Society, Tracey Crouch, commented: “The UK has an incredible track record of hosting some of the biggest events in sport that help showcase the best of Britain to the world, make a significant contribution to the economy and encourage people to get involved in sport as volunteers and participants. We want to keep up our standing as a world leader in this area and UK Sport’s ambitious events strategy over the next eight years will help us do just that.”

Events already secured include the 2018 Women’s Hockey World Cup, 2018 Boccia World Championships, 2019 Netball World Cup and 2019 World Road Cycling Championships.

Hosting sport events

UK Sport said – in the light of the success of London 2012, Glasgow 2014, and the 2015 Rugby World Cup – that mega events will continue to feature strongly. The 2019 Men’s Cricket World Cup, 2019 Solheim Cup, Euro 2020 and 2021 Rugby League World Cup are already secured to be staged in the country.

In addition, UK Sport has been supporting work to attract the 2022 Commonwealth Games, and the 2021 UEFA European Women’s Championships. The agency is actively considering the feasibility of mega events in a number of other sports. UK Sport has not confirmed the type of events it is targeting but the BBC revealed a ‘hosting targets’ list including the staging of parts of the Tour de France in 2021, and the athletics World Championships in Birmingham “in 2027 or 2029″.

Simon Morton, UK Sport COO, explained: “From London 2012 and Glasgow 2014, through to the World and European Championships we host, and the annual World Circuit events that have their home here, the UK continues to demonstrate why it is globally recognised as one of the best places to host the biggest sporting events.

“With passionate spectators, a fantastic portfolio of international sporting venues, and the drive to keep improving and innovating, the UK offers the complete package. Our strategy and ambitious hosting targets will help us ensure we maintain our international reputation into the 2020s and beyond,” Morton concluded.