A UK music industry trade mission to China is set to take place 24 April–1 May, providing access for music businesses to explore opportunities in the second largest economy.
The Department for International Trade (DIT) is in partnership with AIM (Association of Independent Music) and BPI (British Phonographic Industry) to organise the music mission to Beijing.
“We’ve not been to China before,” said Chris Tams, BPI director of independent membership and international, “but with a burgeoning aspirational population that clearly has a love of all things British, improving respect for copyright and authentic quality products, and the UK needing to forge new international trading relationships, the timing of this inaugural visit couldn’t be better.
“Music has become Britain’s global calling card and we fully intend to use it in this exciting emerging market that has the potential to transform global music sales,” Tams added.
Emmy Buckingham, membership and international manager at AIM, said: “This trade mission comes at an opportune time to equip British music companies with the vital intelligence and contacts they need to develop their business in this complex region.”