UMG partners with MelodyVR

MelodyVR and Universal Music Group (UMG) have announced an agreement to co-produce and distribute virtual reality music experiences.

From sell-out concerts and live performances, to music videos and behind-the-scenes, the two companies aim to provide fans with an interactive experience.

“We’re incredibly excited to announce our agreement with Universal Music and look forward to working with their acclaimed roster of artists to create even more amazing VR experiences,” said Anthony Matchett, CEO of MelodyVR.

“We’re proud to feature Universal Music artists on the MelodyVR platform and we can’t wait to show music fans across the globe what we’ve been creating together,” Matchett added.

The music experiences will be available on all major virtual reality and mobile devices through its VR platform. It is expected to launch later this year.

Michael Nash, Executive Vice President, Digital Strategy at UMG, said: “At Universal Music, virtual reality is one of several exciting new arenas, enabled by the evolution of technology, which we are developing for our artists to create deeper connections with their fans. We’re excited to work with MelodyVR to make these incredible new experiences available on their platform.”