V Festival, sponsored by Virgin Media, is moving into the digital world with a new brand identity.

V Festival, no longer delivering content as just a physical live event, is transforming itself with a new brand identity for 2014.

Working under the tagline ‘Bring The Vibe’, V Festival aims to create a more digital presence for itself, one that can compete with today’s 24/7 news cycle.

The idea is to extend the festival’s life beyond the two days of music and partying that happens every August in Hylands Park, Chelmsford and Weston Park, Staffordshire.

This concerted effort to become a digital entity should come as no surprise to clued-in consumers, as V’s major sponsor, Virgin Media, provides broadband service to 25 million customers across 14 countries.

Paul Glossop, V’s creative lead, said: “It’s great to be able to extend the adrenaline further than the physical event and to engage with our ever growing digital audience, creating an environment of real life buzz and developing an all year-round community.”

The first result of this new brand identity is a film, available online, about the festival. ‘V Festival – The Movie’ features scenes from last year and aims to entice punters to buy tickets for the 2014 festival.

More aspects of the ‘Bring The Vibe’ brand will be rolled out throughout the year.

Got a story for Access All Areas? Email ehudson@mashmedia.net

Posted on: 5/2/14