Nicola MacdonaldVélo Birmingham, a 100-mile closed road cycle race, was launched at the NEC Cycle Show on 22 September.
The race, which will take place 24 September 2017, will comprise a 15,000-capacity, 100-mile cycle, and will join forces with the third edition of cycling festival Birmingham BikeFest.
The race opens for pre-registry later this week (28 September).
Vélo Birmingham will be the flagship event for the Birmingham Cycle Revolution, an initiative by Birmingham City Council to increase the popularity of cycling in the city and make it the go-to way to travel over the next 20 years.
Jon Ridgeon, executive chairman of organiser CSM Active, said: “We are delighted to be working in partnership with Birmingham City Council to make the first ever Vélo Birmingham a triumph.
“The unique combination of the family friendly BikeFest with the epic challenge of a 100-mile closed road sportive means that everyone will have the opportunity to get involved in what promises to be a truly spectacular weekend celebration of cycling.”