Virgin Radio made history yesterday (30 March) when it became the first national radio station to launch live from a moving train.
The initial Virgin radio station ceased broadcasting in 2008 and has been relaunched this week due to a partnership between Virgin Radio International and Wireless Group PLC.
In an event managed by TBI Media the makeshift studio hosted musicians such as Travis, Mystery Jets and the Feeling.
The entire carriage was redecorated for the event with wallpaper, rugs and memorabilia and the train passed through Crewe and Birmingham on its way down to London.
On arrival in London guests were transported to the new Virgin Radio studio, where Reef performed a live gig in the station’s new ‘Red Room’ performance space.
Edith Bownman, who will fill the much-coveted breakfast radio slot at the new station, said: “What an exhilarating experience! To be part of the launch of one of radio’s most iconic brands is exciting anyway, but to do it with such a bang has been sensational. Virgin Radio has started as it means to go on, playing fantastic music, doing things that seem like they can’t be done, but which sound great on air and make the listener experience completely unique.”
From now on Virgin Radio can be found on DAB digital radio.