Virgin Radio relaunched from train

Virgin Radio made history yesterday (30 March) when it became the first national radio station to launch live from a moving train.

The initial Virgin radio station ceased broadcasting in 2008 and has been relaunched this week due to a partnership between Virgin Radio International and Wireless Group PLC.

In an event managed by TBI Media the makeshift studio hosted musicians such as Travis, Mystery Jets and the Feeling.

The entire carriage was redecorated for the event with wallpaper, rugs and memorabilia and the train passed through Crewe and Birmingham on its way down to London.

EDITORIAL USE ONLY Members of Travis, Mystery Jets, The Feeling and Gavin James perform as they arrive at Euston Station after broadcasting the launch of Virgin Radio live as it travelled to London. PRESS ASSOCIATION Photo. Picture date: Wednesday March 30, 2016. Travis, Mystery Jets and The Feeling, among other UK bands, will perform onboard the train during the journey. The new Virgin Radio service will be available on DAB digital radio, with a line-up of presenters including Edith Bowman, Matt Richardson, Jamie East, Kate Lawler and Tim Cocker. The station will play a wide range of pop and rock, from the best of 80s and Britpop tunes, to the latest artists. Photo credit should read: Dave Thompson/PA Wire

On arrival in London guests were transported to the new Virgin Radio studio, where Reef performed a live gig in the station’s new ‘Red Room’ performance space.

Edith Bownman, who will fill the much-coveted breakfast radio slot at the new station, said: “What an exhilarating experience! To be part of the launch of one of radio’s most iconic brands is exciting anyway, but to do it with such a bang has been sensational. Virgin Radio has started as it means to go on, playing fantastic music, doing things that seem like they can’t be done, but which sound great on air and make the listener experience completely unique.”

From now on Virgin Radio can be found on DAB digital radio.