Nicola MacdonaldVirtual reality production specialist Visualise is working alongside creative agency Catch Digital to create a new virtual reality flight experience for Thomas Cook airlines.
The campaign, named ‘Fantasy Flight’, will transport visitors to the cockpit of a Thomas Cook plane and experience a 360-degree inflight experience.
Customers will be invited to find clues within a number of videos taken within the economy and premium classes and submit them to a microsite or the chance to win a £3,000 holiday.
Henry Stuart, founder and CEO of Visualise, said: “This campaign highlights that travel companies are realising the potential VR has when connecting with customers. The initial ‘Try Before You Fly’ destination campaign saw a 180 per cent increase in NYC excursions booked after the VR launch, and we’re hoping that this campaign continues to build on that success.”
The experience is optimally viewed through YouTube or Google Cardboard but is also available online. The footage of the plane interior was taken by three GoPro cameras, which were considered the best cameras for a small, internal environment.
Jonathan Smith, founding partner at Catch Digital, added: “2016 is set to be virtual reality’s breakout year. This new technology is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We had a lot of fun on the shoot with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA.”