Digital communications company EE has announced a six-year partnership deal with Wembley Stadium.
For the first time in its history, Wembley will take on a lead brand partnership. The deal goes into effect immediately, with the first event scheduled as the Capital One Cup Final on 2 March.
Wembley National Stadium Ltd (WNSL) and EE agreed to the deal in order to place the stadium among more technologically advanced international stadiums. Wembley will benefit from a multi-million pound investment in its technological infrastructure and will offer visitors a ‘sofa-to-seat’ experience.
EE will provide mobile ticketing solutions, enhanced mobile network access and Wi-Fi, available to all visitors. EE customers in particular, stand to gain the most, with exclusive ticketing and marketing initiatives launching in late March 2014.
A new, bespoke app has also been released, which offers a dynamic feed of event content, as well as stadium and travel information. The free app is now available to download on Apple and Android devices.
A new composite logo and title – ‘Wembley Stadium connected by EE’ – was also unveiled today. EE has also become a supplier to the England Men’s Senior Team and The FA Cup competition as part of the deal.
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Posted on: 26/2/14