XL Events, working for client Shelton Fleming and their producer, Dan Rees, supplied an interactive audio and video package for Audi UK’s brand activation at the 20th Anniversary Festival of Speed event at Goodwood.
Audi’s stand was the largest at the show, with 1,700sqm of external space and a 400 sqm pavilion.
Based on Audi’s victories at the 24 Hours of Le Mans 2012 & 2013, the experience featured videos on four waterproof outdoor plasma screens from XL Events.
On entering, visitors encountered red/green traffic lights triggered by PIR (passive infra-red) sensors which allowed them to enter the main area to join Shelton Fleming’s recreation of Circuit de la Sarthe.
Visitors followed the ‘track’ of five installations, each with ‘sound showers’ triggered by PIR sensors. The directional speakers allowed audio to be focused on each sensor area, and were supplied by Dimension Audio.
The main presentation featured a mapped projection on to six triangular screens, fed by seven of XL’s Panasonic PT-DZ 1200 projectors.
The motion sensors, sound showers, mapping, projections, internal and external monitors were all controlled by eight of XL’s Pandora’s Box advanced media servers.
“With dozens of showings running from 08:30 to 17:30 across four days of the event, a huge number of visitors witnessed this exciting presentation at the Audi experience,” XL Events project manager Nick Askew said.