XL Video supplied full video production – LED screens, cameras / PPU, media server control and crew – to Google’s latest Brandcast event at the Evolution event in Battersea, London.
The annual event was part of the inaugural IAB UK’s Digital Upfronts and showcased some of the most creative things happening on YouTube to 1,100 invited guests.
It was the second year that XL Video has supplied the event. XL manager Guy Vellacott and his team worked alongside brand experience agency Flourish Creative’s director Guy Tremlett and technical production manager Mark Brattle to create a streamlined video-orientated set environment to suit the event.
Highlights included presentations by Google and YouTube executives together with some of the channels’ most successful content creators, including fashion and beauty vlogger Zoella and chef Jamie Oliver.
Wrapping up were energetic live performances from bands Rudimental and Clean Bandit.
“It was great for XL to be involved in such a high profile technical show with superb content that made me smile from start to finish,” said Vellacott.